A handy checklist of User Characteristics to consider when creating your User Profile template for producing validated User Personas

Cognitive Characteristics:

  • general aptitudes
  • specific aptitudes
  • functional literacy (e.g., reading level)
  • visual literacy (e.g., ability to perceive graphics)
  • computer literacy (e.g., ability to use WIMP interface)
  • learning styles
  • metacognitive abilities
  • prerequisite content knowledge

Personality Characteristics:

  • motivation to use this program
  • motivation to learn
  • interests
  • attitudes toward content
  • attitudes toward learning
  • attitudes toward technology
  • self-esteem
  • anxiety
  • beliefs
  • locus of control

Social Characteristics:

  • attitudes toward collaboration
  • tendencies to cooperate or compete
  • relationships with peers
  • socioeconomic status
  • attitudes toward authority
  • racial or ethnic background
  • culture
  • career
  • educational level

Physical Characteristics:

  • visual abilities*
  • auditory abilities*
  • tactile abilities*
  • general health
  • fatigue
  • age
  • sex

*Accessibility Considerations: 

  • Nature of limitation (for example, blind, unable to use mouse, operating in noisy environment)
  • Special tools or assistive technology used (for example, uses a magnifying glass to read text smaller than 16 point, uses screen reader software, stops machinery to hear mobile phone)
  • Experience and skills with the relevant tools or assistive technologies
  • Frequency of use of relevant tools or assistive technologies

See also Identifying and Selecting Users for User-Centered Design (Kujala & Kauppinen), and Accessibility in User-Centered Design:
Example User Group Profiles.

Tags :